No, the new search engine by Microsoft is not the next Google.  But it is a positive force in the search engine arena.  Bing allows you to search the categories phrases, images, videos, shopping, news, maps, and travel.  What is interesting about Bing is that when you make a search, not only does it provide links about your search term, but it also gives you local information that relate to your searched item.  For example, if you search “video games,” sites like GameSpot, GameTrailers, and others show up.  At the bottom of the search, Bing also shows you video of the lastest games and locations where you might want to rent/buy a video game near you.  Another nice touch: when hover over a related link, Bing provides a quick synopsis of what is contained in that site.  Yes, the Bing user interface is clean, fresh, and easy…but this is not enough to overtake other search engine overlords like Google and Yahoo!.  Many of the local features in Bing can be found in iGoogle and Yahoo!’s personalized websites.  If Microsoft wants to truly make an impact in this sector of the Internet, it must use Bing in creative new ways and offer services that have not yet been tried again and again by Google and the others.  Try it out for yourself; Bing is officially up and running today: www.bing.com.  Also, check after the break for the first commercial for Bing; it’s interesting.