Canadian ad firm Dentsu, in collaboration with directors Mark Zibert and Gary Thomas, have created the utlimate beer commercial for Japanese beer company Sapporo. Titled “Legendary Biru”, the commercial/short film was shot on location for over a month in Guangzhou, China. It takes us on a journey through Japanese culture and the brewing process. Our Budweiser frogs and horses can’t touch this vertical time-warp through Japanese mythos.
Category Archives: Design
Durex condom app rubs two iPhones together to make a baby
Sure, it’s a fake app but the advertisement is very real and it’s downright hysterical! This ad for the “Anti Knock-Up Application” was entered into the Cannes Future Lions 2010 competition that challenged designers to “advertise a product from a global brand in a way that couldn’t be conceived five years ago.” This ad does a pretty damn good job at showing how such an app could scare young men into using condoms. Ah, what a hoot!
Video game console-inspired office spaces
In an image series called If I Were President photographer Joseph Ford dreams of a world where city landscapes are defined by the distinctive curves of video game consoles. And if I were president, my lair would be exactly what you see above–the NES House. Check out a couple other designs in the gallery below.
Paging all doctors: stethoscope headphones
Stethedphone, designed by Antrepo Design Industry.
They’re headphones in the shape of a stethoscope! They come with a remote and mic and features include listening to music, making/receiving phone calls, and accessing voice control. They’re “made from ultra light and flexible plastic” and comes in an assortment of colors and sizes. “Stethedphone” is a concept design, one that I can’t believe I didn’t come up with.
[Via Gizmodo; YankoDesign]
iPhone constructivist monument
Russian art collective Electroboutique has gone ahead and created this impressive, Tatlin’s Tower-inspired constructivist iPhone monument. Says the builders:
A giant distorted iPhone 3G, shaped as Tatlin’s Monument to the 3d International. Tatlin’s work is considered one of the avant-garde icons, whereas iPhone is a bright techno-consumerist icon of today. Back in the 20’s of the last centuries avant-garde artists have invented design as a way to bring art into people’s homes. During the 20’s century designers were gradually taking artistic ideas and implementing them into product design. Today we see companies claiming their products are art objects themselves; art has to re-define its role in the society again. The Monument to 3G links together the beginning and the current state of nearly a century of art-to-design dialogue and follows the strategy of re-claiming the designers’ ideas back into art.
[Via Gizmodo; Electroboutique]
This exquisitely designed building is a danger to us all
Tokyo Mode, designed by Prop Studio.
Prop Studio has submitted this proposed building design into an international architecture competition to be constructed at a fashion museum in Toyko’s Omotesando district.
The structure aspires to provide an introspective for visitors to contemplate how fashion has shaped humanity in the 21 century. The building is divided into rotary levels that sit over top of each in an undulating fashion. Each floor houses a thematic fashion collections from past eras ranging from the 1920s to our contemporary period. Complimented with a skybar, the open terrace overlooks a fashion runway on the level below it.
Sure it’s a site to behold, but just one construction error and everything comes toppling down. Check out more pictures of “Tokyo Mode” in the gallery below.
[Via DesignBoom; Gizmodo]
Pink Floyd’s Dark Side of the Moon recreated IRL
A bunch of dudes collectively known as Cake Group decided to recreate the album cover from Pink Floyd’s Dark Side of the Moon atop Primrose Hill, in Regent’s Park, London using lasers, neons, and a smoke machine. Pretty slick, huh? Look after to break to see how they did it.
[Via Gizmodo; TheDailyWhat; Cake] Continue reading Pink Floyd’s Dark Side of the Moon recreated IRL
Stunning waterfall hopes to make debut at 2016 Olympics in Rio de Janeiro
Solar City Tower, designed by Swiss architecture firm RAFAA.
Ever since Rio de Janeiro, Brazil was selected to host the 2016 Olympics, the International Architecture Competition has heated up with hundres of submissions from architecture firms. They are all vying to create a winning design that inspires people to visit Rio de Janeiro and conceptualizes Brazil’s “natural beauty and its commitment to a sustainable future.” The Solar City Tower is one of the most daring and tempting submissions that I hope takes top prize. The Tower is lined with solar panels; captured energy allows seawater to be pumped to its top and gravity forces the water back into the ocean. It’s a “green” waterfall! When the water falls it spins turbines that produces energy during the night. The designers call the waterfall effect “a symbol for the forces of nature.” The tower also proposes to house a amphitheater, auditorium, cafeteria, shops, and observation decks with bungee jumping. RAFAA on their design:
The aim of this project is to ask how the classic concept of a landmark can be reconsidered. It is less about an expressive, iconic architectural form; rather, it is a return to content and actual, real challenges for the imminent post-oil-era. This project represents a message of a society facing the future; thus, it is the representation of an inner attitude. Our project, standing in the tradition of “a building/city as a machine”, shall provide energy both to the city of Rio de Janeiro and its citizens while using natural resources.
[Via Likecool; DVICE; Treehugger]
Egg carton-inspired furniture
Pulp Furniture, designed by Dan Hochberg and Odelia Lavie.
As you can tell from first glance, the Pulp Furniture series, which includes a coffee table, complimentary seating, and a wall clock, gets its inspiration from the pulp packaging that protects goods like eggs. Although the set is made of paper, they are structurally sound and are constructed with human weight and stress amount in mind. Says Inhabitat: “Lightweight, transportable, biodegradable, recyclable and just plain awesome.” I couldn’t agree more.
Yin & Yang bunk bed
Underwater loft
Five meters below the Indian Ocean sits a restaurant at the Conrad Maldives Rangali Island. To celebrate its five year exsistence the hotel is converting it into a private bedroom for two. This underwater loft is encased in plexiglass and is accessable by walking down a spiral staircase. Tranquility is the first word that pops in my mind.
Italian suits successfully run a Goldberg machine with smartphones
It’s a Rube Goldberg sequence with smartphones! The intricate chain reaction is ignited by a vibrating cell phone…
[Via @ebshanks]