By now you should know that when it comes to making music videos, rock band OK Go never holds back.  From datamashing to Rube Goldberg-ing to training 12 dogs and a goat, OK Go knows how to wildly impress its fans by representing their music with imaginative and awe-inspiring visuals.  For their next experiment video, the band used–drum roll, please–toast.  But it’s not that simple!  Using a Samsung NX100 micro four-thirds camera they took pictures of 2,430 pieces of toast (or 215 loaves of bread) and effectively used the process of laser-etching and stop motion to tell a story.  They took 15 still shots for every second of video.  The animation stages must’ve been painstakingly difficult to produce, and yet there’s something quite beautiful about all of it and this helps direct your mind to the final aesthetic instead of towards the blood and sweat put into it.  As always, a nod of gratitude is due here.  These guys can do it all.

[Via OK Go website, Twitter, YouTube]