With the launch of Windows Phone 7 just around the corner (Microsoft says Holidays 2010, other sources hint as early as October), it is about time Microsoft further detailed its Xbox Live gaming initiative on the forthcoming mobile platform.  If you own an Xbox 360 and have an Xbox Live account, navigating the Xbox Live gaming hub on a Window Phone 7 device will be a very familiar experience.  The first “tab” within the hub is named Profile and it stores your Xbox Live avatar, gamerscore, and message notifications.  Your avatar can be interacted with by tapping on it, shaking the phone, and spinning the phone in various orientations.  If you select the message notifications icon, you will be brought to the Messages tab where you’ll find a list of text and voice messages left by your Xbox Live friends.  You can send and receive messages on your device in real time just as you would on the console.  There’s also an Achievements tab that shows you all of your collected acheivements, categorized by game, on the phone and console.  You can tap a game title to view the specific achievements awarded within each game to see when you received them; you can then select a specific achievement to see how you received it.  The Friends tab congregates a bunch of your Friends’ avatars; tap anywhere on this screen to bring up your friends list.  You can see who is on and offline, what games your friends are currently playing, view friends’ acheivements, and compare your achievements to a specific friend’s achievement list.  If you click a friends’ gamertag from the list his (or her) avatar will fly on screen and you can view personal information like gamerscore, location, and bio.  It all works exactly in line with what you’re used to on the console; there are no surprises here.

Microsoft went all out on Avatar interaction and customization on the phone.  In the Profile tab you can select a button to enter the Avatar Closet.  Here you can customize your avatar with clothes, hats, and all kinds of gear.  You can use your finger to spin the avatar around to view its new style from various angles.  What you do with your avatar on the phone is reflected on the console, and vice versa.  At launch time, only free items will be available to download in the Avatar Closet.  However if you purchase a new look on the console, that will be reflected on the phone.  In addtion to customizing your avatar you can make them utilize Avatar Gadgets.  These are simple productivity tools that feature your avatar on-screen.  They include a flashlight, ruler, level, and coin toss.  Sure this is all a bit gimmicky, but it looks fun!

Now let’s talk about what’s most important here: the games.  Microsoft has announced the first wave of Windows Phone 7 games, and they include a list of over 60 titles from Microsoft Game Studios and popular third party developers like Gameloft, THQ, and Namco Bandai.  Microsoft promises that new titles will be added to the collection on a weekly basis once the platform is officially up and running.  Of the limited number of games previewed, it was  Crackdown 2: Project Sunburst (from MGS) that really impressed.  The tower defense game will use Bing Maps to present a bunch of baddies marching down real streets in your neighborhood.  You can use pinch-to-zoom, screen rotation, and finger tracking to guide the game.  Gameloft will bring Splinter Cell: Conviction, Let’s Golf 2, Earthworm Jim, Assassin’s Creed, and The Oregon Trail; Glu Mobile is working on Guitar Hero 5; Konami’s got Frogger and Castlevania; and Microsoft Game Studios will lead the way with Halo: Waypoint and The Harvest.  The launch lineup is exciting to say the least.

A couple side notes concerning the games.  (1) The full multiplayer experience you’ve come to know and love on the console will not be playable on phones at launch.  Only turn-based multiplayer games like Uno will be available to play over the Internet with friends.  (2) Every game will have a try-before-you-buy demo.  If you download a demo and decide you want to purchase a game, you’re only one click away from unlocking the game’s license to play to your hearts content.  (3) All WP7 Xbox Live games have a 200 gamerscore.  And remember, if you unlock an achievement on the phone this will be reflected on your gamerscore on the phone and the console.

Fellow gamers, Xbox Live on a mobile phone is coming soon.  Friends, messaging, achievements, avatars, exciting first and third party games.  Microsoft has all the ingredients to make Windows Phone 7 not only a competing but dominant force in mobile gaming.  Execution is key here.  If Microsoft can really pull off the Xbox Live experience on their new mobile platform with heavy developer support, an evolution of the mobile gaming landscape is on its way.  Apple be afraid, very afraid.

Look after the break for the full PR, which includes the list of launch titles, and an intro video.

[Via Xbox; Engadget; Gizmodo]

With Xbox LIVE and a Blockbuster Title Lineup, Windows Phone 7 Marks a New Era in Mobile Gaming

First wave of Xbox LIVE titles from award-winning publishers announced for the launch of Windows Phone 7.

COLOGNE, Germany – Aug. 17, 2010 – Today at gamescom 2010, the world’s largest consumer-oriented games showcase, Microsoft Corp. premiered the first wave of Xbox LIVE games launching on Windows Phone 7 this holiday. With even more games and applications to come, Windows Phone 7 is putting the power of Xbox LIVE into the palm of your hand – from Xbox LIVE Avatars to staying connected with friends, Xbox LIVE is now at your fingertips, anytime, anywhere.*

“We believe that no matter where life takes you, the best in gaming and entertainment should follow,” said Marc Whitten, corporate vice president of Xbox LIVE at Microsoft. “Windows Phone 7 takes a different approach to handheld gaming, utilizing Xbox LIVE, Microsoft Game Studios, leading game publishers, and innovative indie developers, to create powerful, shared experiences for everyone.”

The Games You Want, Played When and Wherever You Want Them

In a sea of games, apps, gadgets and gizmos, the biggest obstacle can be finding the game that’s right for you. Only Windows Phone 7 has a Games hub featuring Xbox LIVE, creating a different kind of mobile gaming experience that puts the games you want front and center. Xbox LIVE games on Windows Phone 7 will be specially selected from the top names in mobile, PC and console game development, making the best mobile games even better, thanks to Xbox LIVE. With try-before-you-buy demos, Xbox LIVE leaderboards, turn-based multiplayer, Achievements and more, Windows Phone 7 brings the quality, consistency and community of the Xbox experience to gamers on the go.

Windows Phone 7 also will be supported by content from Microsoft Game Studios (MGS), providing strong first-party gaming titles and intellectual property for the phone. For Xbox fans, this means that Windows Phone 7 will offer companion titles to familiar names, such as “Halo: Waypoint,” and “Crackdown 2,” extending the experience of their favorite Xbox 360 franchises.

“Windows Phone 7 is the launch of a major gaming platform for Microsoft,” said Matt Booty, general manager of mobile gaming for MGS. “Just like we’ve done with Xbox 360, our charter is to push the envelope and deliver definitive games that maximize the platform. We will have an incredible lineup of MGS titles, and that’s just the beginning.”

The most creative minds in game development are bringing the biggest franchises to Windows Phone 7. The first wave of launch portfolio titles includes Xbox LIVE games from the likes of Gameloft, Konami, Namco Bandai, PopCap and THQ. Whether you choose to play a gem of a puzzler with “Bejeweled™ LIVE” (PopCap), bring down the house with “Guitar Hero 5” (Glu Mobile), fight off a destructive alien invasion in “The Harvest” (MGS), paint your way out of a corner with “Max and the Magic Marker” (PressPlay) or defend your city in “Crackdown 2: Project Sunburst” (MGS), the first wave of games announced in the launch portfolio of Xbox LIVE games on Windows Phone 7 has something for every mobile gamer:

“3D Brick Breaker Revolution” (Digital Chocolate)
“Age of Zombies” (Halfbrick)
“Armor Valley” (Protégé Games)
“Asphalt 5” (Gameloft)
“Assassins Creed” (Gameloft)
“Bejeweled™ LIVE” (PopCap)
“Bloons TD” (Digital Goldfish)
“Brain Challenge” (Gameloft)
“Bubble Town 2” (i-Play)
“Butterfly” (Press Start Studio)
“CarneyVale Showtime” (MGS)
“Castlevania” (Konami)
“Crackdown 2: Project Sunburst” (MGS)
“De Blob Revolution” (THQ)
“Deal or No Deal 2010” (i-Play)
“Earthworm Jim” (Gameloft)
“Fast & Furious 7” (i-Play)
“Fight Game Rivals” (Rough Cookie)
“Finger Physics” (Mobliss Inc.)
“Flight Control” (Namco Bandai)
“Flowerz” (Carbonated Games)
“Frogger” (Konami)
“Fruit Ninja” (Halfbrick)
“Game Chest-Board” (MGS)
“Game Chest-Card” (MGS)
“Game Chest-Logic” (MGS)
“Game Chest-Solitaire” (MGS)
“GeoDefense” (Critical Thought)
“Ghostscape” (Psionic)
“Glow Artisan” (Powerhead Games)
“Glyder 2” (Glu Mobile)
“Guitar Hero 5” (Glu Mobile) “Halo Waypoint” (MGS)
“Hexic Rush” (Carbonated Games)
“I Dig It” (InMotion)
“iBlast Moki” (Godzilab)
“ilomilo” (MGS)
“Implode XL” (IUGO)
“Iquarium” (Infinite Dreams)
“Jet Car Stunts” (True Axis)
“Let’s Golf 2” (Gameloft)
“Little Wheel” (One click dog)
“Loondon” (Flip N Tale)
“Max and the Magic Marker” (PressPlay)
“Mini Squadron” (Supermono Limited)
“More Brain Exercise” (Namco Bandai)
“O.M.G.” (Arkedo)
“Puzzle Quest 2” (Namco Bandai)
“Real Soccer 2” (Gameloft)
“The Revenants” (Chaotic Moon)
“Rise of Glory” (Revo Solutions)
“Rocket Riot” (Codeglue)
“Splinter Cell Conviction” (Gameloft)
“Star Wars: Battle for Hoth” (THQ)
“Star Wars: Cantina” (THQ)
“The Harvest” (MGS)
“The Oregon Trail” (Gameloft)
“Tower Bloxx NY” (Digital Chocolate)
“Twin Blades” (Press Start Studio)
“UNO” (Gameloft)
“Women’s Murder Club: Death in Scarlet” (i-Play)
“Zombie Attack!” (IUGO)
“Zombies!!!!” (Babaroga)

Additional titles in the launch portfolio will be released between now and the Windows Phone 7 launch this holiday season; once the phone launches, new Xbox LIVE titles also will be added to the games portfolio every week.

Xbox LIVE: Bringing More to Your Mobile Gaming

Xbox LIVE on Windows Phone 7 unlocks a world of games and fun and directly connects you to a global community of more than 25 million active Xbox LIVE members. Windows Phone 7 is the only phone that seamlessly integrates Xbox LIVE and provides unique mobile gaming experiences:
•Avatars. Connect to your Xbox LIVE profile and Avatar, or create a new one if you don’t already have an Avatar or Xbox LIVE profile; take your 3-D Avatar and props with you on the phone with full closet access.
•Friends. Bring your Xbox LIVE friends with you everywhere; compare Achievements, challenge rivals to your favorite game, and even see who’s online and what they’re doing on their consoles, PCs or phones.
•Game access. Easily view and launch your full game library from a single location; find, try and buy new games either in the Marketplace or Games hub.
•Achievements. Earn, view and track Achievements, view Xbox LIVE leaderboards and build your Gamerscore across Xbox 360 and Windows Phone 7 – every time you play an Xbox LIVE title.
•Messaging. Communicate with all of your Xbox LIVE friends, any time you want, through Xbox LIVE messages.
•Multiplayer. Invite, connect and play against friends on other Windows Phone 7 phones or the PC with turn-based (asynchronous) multiplayer gaming.
•Spotlight. Access Xbox LIVE Spotlight feeds, including the latest game titles, breaking news from Xbox LIVE, game tips and tricks, and more.

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. This holiday season, Xbox LIVE will come to Windows Phone 7 and put the power of connected entertainment in the palm of your hand. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 25 million people across 26 countries, expanding to 35 this fall, Xbox LIVE, together with Xbox 360 and Windows Phone 7, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at http://www.xbox.com/live.