Yeah so remember when I posted about Esquire’s attempt to re-energize the zine industry with the inclusion of augmented reality tricks hidden within its latest issue?  Well look what we have here.  In order to augment your reality (ie. see Downey Jr. jump around on the page) you need to point a special-coded marker to your computer’s webcam.  It looks like customers are receiving the issue with the address label covering the marker on the cover page!  WTF, indeed.

Esquire has commented on the matter.  And that can be read after the break if you so choose to do so.

[Via Gawker]

Esquire’s PR firm, Dan Klores Communications to Gawker:

Hi Hamilton,
I saw your post on our December issue. I just wanted to note that the address label is in fact peelable, and if it gets stuck, there is an additional cover marker on page 8.
Just letting you know in case you want to correct your post.