Radio Shack to officially become ‘The Shack’

And that’s wack!  The rumors are true, people.  Radio Shack is officially undergoing a branding make-over to become The Shack.  “Hey bro, I’m heading to The Shack.”  I know, it sounds like the name of a whore house, right?  Anyway, the change is happening during a massive celebration taking place in New York and San Fransisco at the same time.  The “Shack Summer Netogether” runs from August 6th-8th and will feature two 17-foot laptops that will be live streaming from each other across the country.  I’ll be damned if this rebranding actually helps the sinking ship that is Radio Shack.  With Best Buy eating away at the competition (RIP Comp USA), The Shack has little chance at surviving this game for much longer.

[Via Gizmodo]

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